Description
CAC Registration does NOT stop others from using your brand name!
Protect your Brand with a Trademark.
Trademark Filing Mistakes
I see many Nigerian entrepreneurs posting their CAC certificates on IG
thinking that they’ve secured their dream name!
The truth is:
CAC Registration only gives you the right to do business in Nigeria
If you want to stop copycats from using your dream name, what you need is a Trademark!
A Trademark gives you exclusive ownership over your brand name (in your industry/niche)
so that NOBODY else in Nigeria, can USE YOUR NAME (or something similar) to make money.
PROTECT YOUR BRAND WITH A TRADEMARK!
This is our most requested service and the reason is not far-fetched!
Just like CofO gives you ownership of Land, a trademark gives you ownership of your Brand.
This means you can stop any brand copycat from using your name to make sales.
What aspect of your business should you trademark?
You should trademark anything that your customers use to identify your business / your products / your services in your NICHE!
So that’s your:
- Brand Name
- Product name
- Service name
- Course name
- Podcast Name
- Signature dish name / dessert name on your restaurant menu
- Blog name
- Clothing line / Collection name
- Stage name
- Pen Name
- Artist name
- Youtube Channel Name
- Along with their logos (if any)
Here’s what you may not realize:
Brand copycats are everywhere (especially online) looking for whose brand to copy and make money from.
Without a trademark, everything you’re working hard to build can be used to make money with one click.
Do you know the worst part?
Because Trademarks are intangible assets (meaning anyone can come up with the idea for the name)
it’s the first person to register the trademark that can legally claim ownership of the name.
So, if you’re building a business, promoting it heavily online but you’re postponing getting a trademark,
a brand copycat can easily come across your business, see the value in what you’re building, file a trademark, get ownership of the name, and STOP you from using it, even if you’ve been using it for years!
I’m sure you don’t want that happening to you.
PS: The more attractive your brand is, the more it is likely to be copied!
Trademark law recognizes that you’re building your business, providing quality products/services, and you’re making a name for yourself in your industry.
That reputation you’re building is linked with your name and it’s this reputational value that trademark law seeks to protect for you.
So that someone else should not be allowed to put your name or logo on their product or service and claim the benefit of your hard work.
So, if:
- You’re building a reputable business and Brand (not a side hustle)
- You’ve coined a unique name for your Business / Brand
- You would seriously hate for someone else in the same line of business with you to promote their own product/service with your name
- Then YOU, my friend, need to get a Trademark!
Client Testimonials
@Stow Technologies Ltd
@RPH Next Door
Are you ready to:
- Wave bye-bye to fear of Brand copycats forever?
- Add that ® after your Brand Name to announce that “The Brand is Mine”
- Promote your brand with your full chest knowing its protected
Here’s what happens when you book a trademark with us…
Step 1 – You place a trademark order on our website
Step 2 – After payment you’ll be redirected to our 1-page requisition form to provide your brand information & upload your logo.
Step 3 – We review your submission and submit a search application to confirm that your brand name, product name, service name, course name, podcast name, YouTube name, signature offer name, stage name or pen name etc. is available to be trademarked.
Step 4 – If successful we file your main trademark application, and the trademark registry will issue you an acknowledgment of filling.
PS: If the search is not successful (i.e., your preferred brand name is not available we will advise on possible modifications to get you a successful search and submit another search application without extra charge (if you choose the pay in full option).
Step 5 – Once acknowledged, the registry will conduct an examination and may require certain amendments which may include proof of distinctiveness.
Step 6 – After the registry satisfactorily examines the application, it issues an acceptance letter.
PS: If your Trademark is for a product in the food, water, cosmetics, pharmaceutical industry, at this acceptance stage you can apply for NAFDAC registration with your acceptance letter.
Step 7 – After acceptance, your TM is published in the journal & the public is allowed 60 days from the date of publication to object.
Step 8 –If there is an objection raised within the 60-day period after publication then objection proceedings will start (separate fees apply).
If there is No Objection after 60 days of the publication, you can apply to the Registry to issue a certificate of registration.
Step 9 – Certificate Issuance: Once a certificate is issued your trademark is fully Protected! (Separate fees apply for certificate issuance).
Our Trademark Registration service includes:
- A comprehensive trademark search that your desired trademark is available for use
- 1 additional search if the first one is not successful with guidance on modification of the brand name (without extra charge)
- Preparation and filing of your trademark application once the search is successful
- Send your Acknowledgment Letter once application has been filed.
- Responding to any office actions or correspondence from the trademark registry to any queries raised by the registry (without additional payment)
- Send Acceptance Letter once your application has been approved.
- Ongoing monitoring of journal publication made by the registry so that we know when yours has been published.
If you’re still wondering whether you need a Trademark, I want you to hear from a Nigerian Entrepreneur like you:
FAQs
Why do I need to register my trademark?
A registered trademark gives you exclusive right of ownership over your brand (name & logo) so that no other person in your niche/industry/line of business can use your name (or something very similar) to promote their own products or services.
A trademark is also a valuable asset if you ever decide to sell your business.
With a registered trademark you can enforce your rights of ownership if someone else tries to use your brand name without your permission.
How long does the trademark registration process take?
The time frame can depend on a variety of factors, including the complexity of your trademark and any issues that may arise during the review process.
However, typically the process up to receiving your acceptance letter takes about 1 month.
How much does it cost to register a trademark?
Our trademark filing service costs N249,000.
PS: This fee relates to payment for 1 trademark application in 1 trademark classification / industry.
Does the trademark filing protect my brand name worldwide?
Law is jurisdictional i.e. applies within a specific geographical location(country).
So, a trademark filed in Nigeria secures your brand name & logo so that no other person “in Nigeria” can use your name for a similar product/service.
If your business operates in other countries, you need to file trademark there too.
We also offer trademark filing services in:
- USA
- Ghana
- Kenya
- South Africa
- Senegal
- Core D’voire
- Egypt
Timelines for Trademark Registration
Search outcome: Typically takes 1 week
Issuance of Acknowledgement Letter: Typically issued within 1 week of filling your main trademark application.
Issuance of Acceptance Letter: Typically takes 1 month from the date of filling the main trademark application.
Journal publication: Typically happens once or twice a year. We will inform you once your TM has been published so you can apply for a Certificate of Trademark Registration.
PS: Separate fees apply to obtain the certificate of Trademark Registration.
Service Fee
Our trademark Filing service fee is N249,000.
Tricia Biz & Naija Brand Chic
Your faves understand what it takes to build a successful business and have trademarked their Brands!

Because we live in the age of the internet, brand visibility can happen OVERNIGHT!
With more visibility comes the risk of brand theft.
IF YOU’RE NOT PROTECTED, you’ll be left scrambling to protect your business.
If you value what you’re working so hard to build, then protect it before you lose it!
With the Start-up Legal Consulting team on your side, you can have peace of mind knowing that your trademark is in good hands.
Click the button below to book your trademark service.
After payment, you will be redirected to our 1-page requisition form to provide your Brand Details.
Own what you’re building…Trademark your Brand today!
Additional information
| Select Payment Option | Search Fee, Trademark Filling Fee, Pay in Full (Search & Filling)Save N11,880 |
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